Instant messaging has been fighting a war for some time but I realized lately there are new fronts and new opponents in this war.
Instant messaging has been popular since the late 90s, probably most notably around the time ICQ and Dialup Internet was mainstream. ICQ ended up being bought up by AOL and integrated into AIM. ICQ and AIM lost their war as AOL failed to prevent spam issues on their platform.
Windows Live Messenger, sometimes called MSN Messenger, has also been popular for some time. But Microsoft have probably lost their war also to Skype who enabled P2P calls and NAT punch through technologies. Skype is relatively new to the market however appear to be losing already for some of the same reasons as Microsoft.
I was using both Windows Live Messenger and Skype until recently because the clients are simply too bloated – it runs quite slow on an Intel Core2Quad 2.66GHz Q6600 with 8GB DDR3 of memory – which seems like poor form on Microsoft and Skype’s part. It highlights that with Microsoft’s code, while they do produce some really good products (like Windows and Office) that not all their products are good and in fact some are terrible. Skype is also making the mistake of focusing too much on interfacing to the PSTN (public switched telephone network) when the real stronghold of their product is simply computer based instant messaging. Both Microsoft and Skype are making the mistake of bloating their clients up with advertising and focusing on integration with social media like Facebook. If I want social media I have a web browser, I’d like to know who actually uses their social media through an instant messaging client?
So who is the winner right now in instant messaging?
Its probably Google Talk followed by Apple iChat. Apple iChat simply loses due to the lack of compatibility across platforms however is in fact superior to Google Talk as video calls are supported by iChat but not by Talk. My experience however tells me that most people rarely use video calls.
Both Talk and iChat however are winners as they both lack advertising, both have very low resource clients that are simple to use, and they both have a focus on use on smart phones which could potentially see instant messaging technology replace SMS. Google Talk takes the cake because it furthers this by its web integration making Talk available on Gmail, Google+ and other Google sites, and the vast array of platforms (including smart phones) that you can run Google Talk.
So as of today I no longer use Windows Live Messenger or Skype and just use Google Talk.